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商務(wù)英語(yǔ)--新編商務(wù)英語(yǔ)閱讀--高職高專商務(wù)英語(yǔ)規(guī)劃教材 »
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商務(wù)英語(yǔ)--新編商務(wù)英語(yǔ)閱讀--高職高專商務(wù)英語(yǔ)規(guī)劃教材
- 所屬分類：
高職高專外..
- 作者：
石成舫，朱曦 主編
- 出版社：
蘇州大學(xué)出版社
- ISBN：9787811377071
- 出版日期：2011-7-1
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原價(jià)：
￥35.00元
現(xiàn)價(jià)：￥23.50元
-
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圖書簡(jiǎn)介
商務(wù)英語(yǔ)閱讀是一種針對(duì)專門用途英語(yǔ)的閱讀，它不僅是基礎(chǔ)英語(yǔ)閱讀的延伸，更是商務(wù)知識(shí)的獲取過(guò)程。一般來(lái)說(shuō)，商務(wù)英語(yǔ)閱讀課程的講授對(duì)象為高等院校商務(wù)英語(yǔ)專業(yè)的中低年級(jí)學(xué)生或者經(jīng)濟(jì)管理相關(guān)專業(yè)的學(xué)生。這些學(xué)生的共同特點(diǎn)是：擁有相當(dāng)?shù)脑~匯量，掌握了一定的英語(yǔ)基礎(chǔ)知識(shí)，能夠閱讀中等難度的英文資料；但是普遍缺乏商務(wù)背景知識(shí)的了解，對(duì)商務(wù)英語(yǔ)術(shù)語(yǔ)也較為陌生。因此，《新編商務(wù)英語(yǔ)閱讀》的編寫旨在培養(yǎng)讀者閱讀和理解英文商務(wù)相關(guān)文章的基本技能，有效獲取商務(wù)信息的能力，熟知商務(wù)英語(yǔ)術(shù)語(yǔ)，為他們進(jìn)一步學(xué)習(xí)商務(wù)專業(yè)課程或從事商務(wù)相關(guān)工作打下堅(jiān)實(shí)的基礎(chǔ)。本書由石成舫、朱曦主編。
目錄
Unit One Economy Text A Three-Way Spht Text B China Takes a Short-Cut to Power Text C An America Lost in Fantasy Must Recover Its Dream Unit Two Interntional Trade Text A China's High-Tech Exports Suffer RAsing Trade Friction Text B Economics Focus from Mao to the Mall Text C An Uphill Battle for Chinese Textiles Unit Three International Finance Text A How Much Will the Financial Crisis Hurt America's Economic Potential? Text B Don't Get Your Hopes Up Text C The Big Mac Index Unit Four Business Management Text A How Long Will Google's Magic Last? Text B The Art of Management Text C Nokia at the Crossroads Unit Five Marketing Text A Devolving Volvo Text B The Box Rocks Text C Basket Cases Unit Six Accounting Text A Shifting Regulations, Technology Reshaping CPA Work Text B New 401 (k) Obligations Heaped on CFOs Text C Audits Add Shine to Firms Unit Seven Investment Text A What Do Investment Banks Do7 Text B European Stocks Fall for Fifth Day as Oil Surges on Libya Unrest Text C Managing Debt and Credit Unit Eight Serviee Industry Text A Mobile Services in Poor Countries Not Just Talk Text B Hotels and Lodging Industry Outlook Text C Chinese Mainland Travelers Outspend and Outdo Greater China Compatriots Unit Nine Network & E-life Text A Online Tour Companies See Growing Market Text B E-life Text C Internet Ghostwriters, Team-Buying and More: China's New Media in 2010 Unit Ten Employment Text A Labor Shortage Reflects Shifting Situation Text B Internship Text C Career Advice for the Generation Post 90s
