商務(wù)專業(yè)英語(yǔ)(1)
- 所屬分類：
- 作者：
魏國(guó)富 等編著
- 出版社：
上海大學(xué)出版社
- ISBN：9787811180374
- 出版日期：2007-2-1
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原價(jià)：
￥38.00元
現(xiàn)價(jià)：￥26.60元
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圖書(shū)簡(jiǎn)介
《商務(wù)專業(yè)英語(yǔ)》是為商務(wù)專業(yè)的學(xué)生編寫(xiě)的一本英語(yǔ)教程。本教程有別于其他以提高商務(wù)英語(yǔ)交際能力為目的的教材，把重心放在傳授商務(wù)基礎(chǔ)知識(shí)和引介商務(wù)管理新興理念兩條主線上。
本書(shū)共分12個(gè)單元，每個(gè)單元都圍繞某個(gè)專題展開(kāi)，涉及市場(chǎng)、零售、金融、管理、營(yíng)銷、變化管理、人力資源管理、信息管理等內(nèi)容。每個(gè)單元由兩個(gè)部分組成，即課文A和課文A練習(xí)、課文B和課文B的理解練習(xí)。此外，本書(shū)還附有練習(xí)答案、詞匯表和慣用詞組與表達(dá)三個(gè)附錄。
本教程旨在進(jìn)一步提高學(xué)生在商業(yè)、管理等領(lǐng)域的閱讀能力及表達(dá)能力，有效擴(kuò)大學(xué)生的商務(wù)詞匯和知識(shí)面，促使學(xué)生在掌握基本商務(wù)英語(yǔ)實(shí)踐知識(shí)的基礎(chǔ)上，迅速了解國(guó)際新興的商業(yè)管理思潮。因此本教程除了供商務(wù)專業(yè)的學(xué)生（包括本科生、專科生和高等職業(yè)學(xué)校的學(xué)生）使用外，同時(shí)也適用于工作中需要英語(yǔ)或即將需要英語(yǔ)的企業(yè)管理、市場(chǎng)營(yíng)銷、人力資源管理、信息管理等領(lǐng)域的專業(yè)人士。
目錄
Unit 1
Text A Market
Reading Practice
Exercises
Text B Market Logistics
Reading Practice
Comprehension Check
Unit 2
Text A Retailing
Reading Practice
Exercises
Text B Retailing Strategy
Reading Practice
Comprehension Check
Unit 3
Text A Target Markets ( I )
Reading Practice
Exercises
Text B Target Markets ( Ⅱ )
Reading Practice
Comprehension Check
Unit 4
Text A Financial Markets
Reading Practice
Exercises
Text B Financial Instruments
Reading Practice
Comprehension Check
Unit 5
Text A Frederick Winslow Taylor
Reading Practice
Exercises
Text B Father of Modern Management
Reading Practice
Comprehension Check
Unit 6
Text A Management
Reading Practice
Exercises
Text B The Principles of Management
Reading Practice
Comprehension Check
Unit 7
Text A A Blueprint for Change: Appreciative Inquiry
Reading Practice
Exercises
Text B A Management Communication Strategy for Change
Reading Practice
Comprehension Check
Unit 8
Text A Managing Knowlege for the Digital Firm
Reading Practice
Exercises
Text B Understanding Ethical and Social Issues Related to Systems
Reading Practice
Comprehension Check
Unit 9
Text A Human Resource Management
Reading Practice
Exercises
Text B Global Human Resource Management
Reading Practice
Comprehension Check
Unit 10
Text A Scouring the Planet for Brainiacs
Reading Practice
Exercises
Text B Six Big Career Mistakes and How to Avoid Them
Reading Practice
Comprehension Check
Unit 11
Text A Strategy and the New Economics of Information { I )
Reading Practice
Exercises
Text B Technology Issues and Opportunities for Global Value Chains ~
Reading Practice
Comprehension Check
Unit 12
Text A Strategy and the New Economics of Information ( ][ )
Reading Practice
Exercises
Text B E-business and the Deconstruction of the Value Chain
Reading Practice
Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions
