國(guó)際商務(wù)英語(yǔ)
- 所屬分類：
- 作者：
丁溪 主編
- 出版社：
科學(xué)出版社
- ISBN：9787030253477
- 出版日期：2009-9-1
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原價(jià)：
￥29.00元
現(xiàn)價(jià)：￥21.10元
-
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圖書(shū)簡(jiǎn)介
本書(shū)內(nèi)容選材范圍廣泛，詞匯專業(yè)性強(qiáng)，文章篇幅適宜、實(shí)用性強(qiáng)，語(yǔ)言規(guī)范、流暢，注釋詳細(xì)、全面，是學(xué)習(xí)國(guó)際商務(wù)英語(yǔ)的良好工具。全書(shū)分為12章，含蓋了國(guó)際貿(mào)易、國(guó)際營(yíng)銷、國(guó)際法律和管理、國(guó)際旅游、國(guó)際運(yùn)輸、國(guó)際貿(mào)易協(xié)作、合同、國(guó)際招標(biāo)、國(guó)際投資、國(guó)際貨幣體系、電子商務(wù)以及銀行業(yè)務(wù)等方面內(nèi)容。
本書(shū)可以作為高等學(xué)校國(guó)際貿(mào)易專業(yè)的教材，也可供相關(guān)從業(yè)人員參考。
目錄
Chapter 1 International Trade
Section A Introduction
Section B Barriers to International Trade
Section C The World Trade Organization
Chapter 2 International Marketing
Section A Introduction
Section B The Product Life Cycle
Section C The Pricing Process
Chapter 3 International Law and Practices
Section A Introduction
Section B Introduction to the Law of WTO
Section C International Chamber of Commerce
Chapter4 International Tourism
Section A Introduction
Section B Tourism Can Play a Key Role in Stimulus Programs
Section C The International Tourism Partnership
Chapter5 InternationaITransportation
Section A Introduction
Section B Functions of Transportation
Section C The International Transportation Management Association"
Chapter 6 International Business Writing
Section A Introduction
Section B Writing Principles of the Business Letter
Section C Letters for Establishing Business Relations
Chapter 7 Contract
Section A Introduction
Section B Some Circumstances of Setting a Contract
Section C Contractual Theory
Chapter8 InternationaITendering
Section A Introduction
Section B Bidding
Section C Legal Liability
Chapter 9 International Investment
Section A Introduction
Section B Investment Risk
Section C Investment Management
Chapter 10 International Monetary System
Section A Introduction
Section B International Monetary Fund
Section C The European Monetary System
Chapter 11 Electronic Commerce
Section A Introduction
Section B Introduction of Credit Cards
Section C The Main Instruments of Electronic Commerce
Chapter 12 International Banking Business
Section A Introduction
Section B Risk Management
Section C Balance Sheet
附錄一 常用商務(wù)英語(yǔ)名詞縮略語(yǔ)及其英漢對(duì)照
附錄二 常用貿(mào)易術(shù)語(yǔ)英漢對(duì)照
附錄三 參考譯文
附錄四 習(xí)題參考答案
參考文獻(xiàn)
